Privacy notice

MVP Labs operates Indie, a hosted service that brings app health, incidents and sales for the apps you run into one place. This notice covers heyindie.io, the Indie web app, the Indie iPhone and Android apps and widgets, and the Indie app for Stripe.

Information Indie collects

When you send Indie information about your own customers, you decide what to send and are responsible for having the right to share it. Indie processes it only to provide the service to you.

How information is used

To run Indie for you: sign-in and account security, monitoring, incidents, sales history, notifications, widgets, billing, exports and support. To operate and protect the service, including investigating problems and preventing abuse. To send the emails the service depends on, such as verification, password and security notices, and billing messages. Other emails, such as product updates, are sent only if you turn them on, and every one has a way to stop them.

Indie does not sell your information, show advertising, or use third-party trackers or behavioral analytics in the web app, the iPhone or Android app or this website. Your data is not used to train AI models.

Services that process information

These providers handle information under their own privacy policies. Links you follow from Indie, including links to your own apps, lead to sites with their own practices.

Storage, cookies and security

Indie stores your records on its hosted servers. The web app uses one sign-in cookie, needed to keep you signed in; it does not use advertising or analytics cookies. The iPhone app keeps its sign-in credentials in the iOS Keychain. Android credentials are encrypted with a key held in Android Keystore.

Indie uses HTTPS, password hashing, optional two-factor authentication, scoped project keys and a read-only widget credential. Stripe access tokens are stored encrypted. No system is perfectly secure, so keep your password and project keys private and revoke a key you no longer use.

Keeping and removing information

Indie keeps your records while your account and workspace exist. Individual check results are kept for 30 days and daily monitoring summaries for 12 months. Sales, customers, events and incidents stay until you delete the workspace or your account. Records of email delivery are removed after 30 days.

You can delete your account from Settings in the web app or either companion app. This removes your account and the workspaces only you belong to, with their projects, sales and monitoring history. A shared workspace stays with its remaining members, and text that other people wrote there can still mention you. An active subscription has to be cancelled before its workspace can be deleted.

Disconnecting Stripe removes Indie’s stored access and stops new syncing; purchase history already recorded stays until you delete it with the workspace. To revoke Indie at Stripe as well, remove it from your installed Stripe apps.

Backup copies are kept for up to about eight weeks and then deleted, so deleted information can remain in a backup for that long. Operational logs are overwritten as they grow. Stripe and Apple keep their own records under their own policies.

Your choices and requests

Depending on where you live, you may have rights to access, correct, delete or move your information, or to object to some uses of it. Email hello@heyindie.io for any request. We may need to confirm that the account is yours before acting on it. Do not send passwords, project keys or card details by email.

Who Indie is for

Indie is a tool for adults running apps and online businesses. It is not directed to children, and we do not knowingly collect information from anyone under 16.

Updates to this notice

When this notice changes, the date at the top changes. If a change materially affects how your information is used, we will tell you in Indie or by email before it applies.

Contact

Indie is operated by MVP Labs. Questions or requests about privacy: hello@heyindie.io.

See how data moves through Indie in practice